Benjamin Hendricks

UX Designer / Developer

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UX/UI Engineer and Front End Developer from Madison, WI. Education in Research Psychology, dog lover, avid reader and muddling writer.

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“I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center.” -Vonnegut

What I do

Research

Data gathering to make decisions based on fact.

Front End Development

Constantly learning and growing to build better applications.

A/B Testing

Developing, planning and executing A/B tests to help make informed decisions.

User Testing

Sitting down with actual users to get real time feedback.

Prototyping

When wireframes aren't enough, seeing the interaction helps.

Competitive Analysis

If anyone bothers to read the text under these let me know.

While with the development team Ben was able to showcase his technical abilities by taking on numerous tasks from all areas of our business team. His ability to prioritize his work against outside request became a key instrument in his capacity to meet and exceed expectations continually.

His fundamental understanding of not only the tools that perform the test but the ability to decipher the metrics has made him a key stakeholder in all testing efforts.

-Jason Laeser

Sr. Front End Engineer

I’ve worked with Ben for over 4 years, in that time he has grown into a great asset to every project he works on. One of the most fun people I’ve had the opportunity to work with at Lands’ End. His ability to take big ideas and turn them into products has been vital to our success.

-Sr. Manager

Lands' End